Category Archives: Content Strategy/Social Media

What does having a journalism degree mean for social media?

Man, I gotta say I was a little frustrated with Hamilton Nolan’s post on Gawker titled: “J-Schools Release Updated Bullshit Justifications for Own Existence” It was frustrating for a couple of reasons… 1) being that I sometimes-proudly wave my journalism … Continue reading

Posted in Content Strategy/Social Media | Tagged , , , , , , , , , , | Leave a comment

Expedia and how higher-ed can learn from their ads

Last night I was watching TV with my girlfriend and the commercials came on, and I saw this awesome Expedia ad. It was so simple: it was in a video POV from a smartphone and it was shooting a girl … Continue reading

Posted in Content Strategy/Social Media | Tagged , , , , , , , , | Leave a comment

NREAM – Numbers Rule Everything Around Me

Sorry to disappoint… this post isn’t about Wu-Tang (sorta). It’s about an amazing post I read on Eduniverse by social media strategist Liz Gross called: The Key to Becoming a Social Business? Stop Focusing on Social Media The title itself … Continue reading

Posted in Content Strategy/Social Media | Tagged , , , , , , , , , | 1 Comment

#FIUFinals

2 months later, essentially, I realize I hadn’t written anything about this small campaign I did for Finals Week in Spring. During the pressure of Finals week (and if you’re a procrastinating student like I was), the last thing on … Continue reading

Posted in Content Strategy/Social Media | Tagged , , , , , , , , , , , | 1 Comment

#FIUGrad: take-aways and thoughts

Coming into the Higher-Ed Social media job, I severely under-estimated graduation/commencement. At my institution it happens three times a year (Fall, Spring, Summer) and I’d say Spring is probably the busiest one (probably because the 4-year mark technically ends on … Continue reading

Posted in Content Strategy/Social Media | Tagged , , , , , , , , , | Leave a comment